Archive for the ‘showcase’ Category

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17 May 11

by Nancy E. Hassel,

Festive Fun at Fido Fitness!

This coming weekend, Saturday and Sunday, May 21st and May 22nd from 11am – 4pm each day, Fido Fitness Club will be hosting a ‘Grand Opening Celebration, Street Fair and Adopt-a-thon’ at their location in Woodmere, NY.  This free canine and community event will feature something for everyone in your family, from your four legged fur-kids to your two legged less furry kids.  This festive event will include activities such as: pet, craft and other vendors; pet photography; raffles; training and agility demos throughout both days, (that’s for the dogs!); Low-cost micro chipping; music; balloons and face painting for the human kids; food; animal communication and Reiki sessions; educational information by children’s emergency services and a even silent art auction to help a local dog injured in a recent tragic car accident.

Dog owners in the area and from surrounding areas are encouraged to come by and tour the new indoor dog park, meet other dog owners in the community and see what Fido Fitness Club has to offer – and maybe even adopt a new four-legged family member.  While this event is free to attend, any and all proceeds or donations from the event will go directly to Tavi & Friends a local area non-for-profit animal rescue group.

Co-owners, Ellen Adler and Evelyn Franklin, of Fido Fitness Club wanted to have an event that would be a fun community event bringing together local dog owners and their families, but also wanted to help out a local rescue group.  “We are so passionate about our dogs and all pets in general. Many of our client’s dogs were either rescued from substandard environments or adopted from shelters.  Not all dogs are as fortunate as our canine clients and have a great place to play every day with other dogs. We support Tavi and Friends rescue efforts and really wanted to find a way to help them raise much needed funds and awareness about their wonderful animal rescue group,” stated Co-Owner Evelyn Franklin. “We are so happy so many others are joining us for this weekend celebration.  There will be something for everyone that attends.”

While the event starts at 11am on Saturday, at noon there will be an official ribbon cutting ceremony by local community leaders doing the honors.

“Fido Fitness Club is a perfect fit for our neighborhood – a safe, clean environment to run and play with your dog,” said Co-Owner Ellen Adler.  “We are very much looking forward this fun filled and fur filled weekend!”

For more information on the event go to:

About Fido Fitness Club: Fido Fitness Club is a one-of-a-kind, 4000 square foot facility located in the hamlet of Woodmere, New York. Fido Fitness Club provides a safe, off-leash space for dogs to run, socialize with their owners and other dogs, and spend the day in quality monitored daycare. With easy access to the local train station, Fido Fitness Club is an ideal resource for commuters or anyone who wants to leave their dog in a safe, nurturing environment.  Founded by dog lovers Ellen Adler and Evelyn Franklin, for dog lovers, Fido Fitness Club meets the highest standards for pet-safety and support.  Dedicated to bringing out the best in every dog, Fido Fitness Club amenities are geared to the physical and emotional wellbeing of dogs. At Fido Fitness’s Dog Park, dogs can play off-leash in a safe environment and owners can feel confident that their dog is getting sufficient exercise and playtime regardless of the weather and time of day.  Creating a healthy balance between play and rest, Fido Fitness Club encourages dogs to socialize, explore their natural curiosity, and spend their time engaged in positive activities so when they return home, they are calm, confident, and eager to interact with their owners.  Owners can also view their dog while at the club by the live web cam set up.

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08 Apr 11

by Nancy E. Hassel,

Pet Products and Celebrities

Once again Charlotte Reed, celebrity and pet product expert of Pet Socialite Events hosted a fabulous event on Tuesday, April 5th in New York City.  The Better Health and Wellness Pet Product Showcase event not only included some of the coolest new pet products this pet professional has seen in a long time, it was also host to many celebrities in attendance.  “I decided to do this showcase on Better Health and Wellness, because as more and more people are concerned with their own health and wellness, they are now looking for healthier, better, more organic and green products for their pets,” stated Charlotte Reed.

Charlotte Reed and Beth Stern

Charlotte Reed and Beth Stern

One of the first new products, I was really wishing had been invented while my other dog was still living since she always seemed to get minor cuts and scraps while playing, running, or on hikes is the PawFlex™ Bandages. I used to have to keep rolls of bandage, tape and gauze in the medicine cabinet – just in case – and this will solve that in an all-in-one simple solution, fantastic!  PawFlex is the first disposable, non adhesive stretch duel hook fastener bandage system designed specifically for our pets. Based in Brooklyn, and created by Jennifer DiGrazia, CEO of PawFlex – because of their beloved blind dog Maddy that she rescued, read more about it here.

PawFlex bandage2

Each bandage design has been specially created for a specific problem area regarding wound care as well as for distinct characteristics that has made past bandages less than adequate.  Also, each individually wrapped PawFlex bandage has a wound pad already attached, making it the first and only “ALL IN ONE” bandage for dogs.

There are currently four PawFlex designs ready for market with several more designs waiting to follow. Each design ranges from sizes XSmall to XLarge.  They will be soon available in local pet retail stores and vet offices.  Jennifer said, “they would also like to eventually be able to donate to small rescue groups and shelters.”

To prevent a little dog or puppy from falling off a balcony, your deck, through a slotted fence or baby gate – this next product is not only for safety, but pretty cute and very functional too.  Puppy Bumpers® originally called “Condo Collars” were invented by Ann Price in order to keep her own dog from getting through a baby gate.  The patented Puppy Bumpers® have been endorsed by dog trainers, veterinarians and other dog professionals as a non-aversive way to keep dogs safely inside a fence.

Puppy Bumpers

Ann Price of Puppy Bumpers showing Sonja Morgan of The Real Housewives of NYC

Did your pet just have surgery and is now a wearing a dreaded plastic e-collar and bumping into everything with it?  There is a better solution, the Trimline™ Recovery Collar.  Made from a specially designed fabric that is water resistant, non-allergenic and non-toxic, the Trimline collar easily slips over a pet’s head stays in place thanks to a drawstring design and is strong enough to withstand chewing and clawing. You also don’t have to worry about your pet bumping into things with the hard plastic e-collar with this new Trimline Collar – my dog would sometimes get stuck in doorways with the old big plastic e-collar on and scratch and dent furniture or walls – this won’t happen with the Trimline Collar.

My dog Max modeling the collar!

It is also folds, which is great to keep in a first aid kit in your car and one in your home.

The collar is an effective, flexible, collar for use with cats and dogs during grooming sessions or experiencing injury, surgery and trauma restraint conditions. It allows the animal to eat, drink and sleep in comfort while providing a barrier to the treatment area for licking and biting. It is soft, lightweight and easily applied with a simple drawstring design.

Then there was gym equipment made specifically for pets call FitPAWS which are like human fitness balls.  By looking at these you could see why they would be beneficial for pets with arthritis, that need physical therapy, and for pet enrichment and fun!  One may think a dog wouldn’t know what to do with the products, but all the dogs that were there hopped right on and seemed to instinctively know what to do, it was quite amazing.  One pit bull mix was having a blast it was very cute to see him on the equipment.  There was also a pet gym set up, that Charlotte Reed designed with pet health, activity and stimulus in mind and had FitPAWS equipment a doggie treadmill and more.

FitPAWS Gym Equipment

Going green – there were also a few different pet products that are honoring the green, holistic, organic and keeping local movement.  From very cool, unique and fantastic designed cat scratch posts, bed by Imperial Cat; to green dog beds by Molly Mutt – a dog bed duvet using your own old laundry for the stuffing of the bed; a brand new line of interactive pet toys and products that are safety tested to children’s toy standards by SafeMadePet™ and a local Long Island company; to lavender scented, made from corn, clumping cat litter by World’s Best Cat Litter; and grain free pet treats and raw pet food made from locally farmed products ingredients by Pawgevity™.

There will be a few other pet product reviews on products that were at the event coming up, right here on – look for them soon!

Cubby, celebrity dog from Doggie Moms!

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15 Nov 10

NYC Pet Product Showcase ...

By Nancy Hassel,

No Place Like Home, Pet Product Showcase

Last Wednesday I had the pleasure of being invited to a media event for 25 of the most elite, beautifully designed and innovative pet products from companies across the US.  This exclusive pet product showcase, No Place like Home, that took place in Manhattan was presented by Pet Socialite Events and hosted by the fabulous pet trend and lifestyle expert, Charlotte Reed.  Among the press attending the event were various celebrities, most notably Richard Belzer and his dog BeBe an adorable poodle-fox terrier mix. 

Richard Belzer & BeBe checking out products

There was also elaborately designed ‘pet bedroom suite’ to tour that was decorated to meet the needs of pets and their owners.  

Some of the companies or manufacturers that were showcasing their products were: Furminator; Kyjen (Outward Hound); Sturdi Products; Luxury Pets; Bamboo; Hartz; Thunder Shirt; Premier; Designer Catbox; Unleashed Life; YepYup; Ecosmart; CitiKitty; R2 Solutions and more.  One of the companies had a very unique product, nothing this pet professional has every seen before – agility for pet fish – I kid you not, more to come on this.  This event was pretty crowded and filled with many pet press enthusiasts.   

If you look closely to left low hand corner you might spot a certain NJ House wife holding her cat, Grandma Wrinkles.

After receiving many unexpected pet product freebies from the event, what else to do but put them to the ultimate test, product reviews from my dog Max.  Over the next few weeks, we will be rating the products based on Max’s liking, how the product holds up, quality and more.  So be sure to look out for his reviews soon!  The first product being reviewed is doing quite well, here’s a teaser picture of Max getting his first sniff: